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Every now and again someone asks me "Can you teach me how to make a dress?" often followed by "There is a dress I like from *** that cost 300€ , I want to make it myself to save money". I wonder if people in general assumes learning to sew is like learning a new recipe and in just after 2 hours you are ready to go and produce the dress you can buy in the shop for 300€. I have studied fashion in university for over 5 years. I started using sewing machine as a 12 years old, and took me over 10 years of sewing to feel that I reached a professional level. There is also material cost to consider, fabrics are not cheap and the brand that manage to produce a dress for 300€ has placed a huge order a